At a glance
- Business: real estate investor coaching company selling high-ticket programs at live seminars
- Problem: no financing program, so attendees who couldn’t pay in full at the event walked away
- What we built: a financing program designed around the seminar sales process, plus staff training and promotional materials
- Result: more than $500,000 in coaching program sales from attendees who chose financing
The challenge: high-ticket programs, one chance to close
Real estate investing coaching companies often sell their programs at live seminars. Attendees spend a day or a weekend learning, see the value of the full program, and are asked to commit before they leave. For many attendees, the program is a significant investment, and very few have that amount available to pay in full on the spot.
Before working with Client Financing, this company had no financing program for its high-ticket coaching. That created the same problem at every event: attendees who wanted the program and were ready to start had no way to pay for it that day. Some promised to follow up after the event. Most didn’t. Momentum from the seminar faded, and so did the sale.
Why financing matters most at live events
Live seminars are built around a decision moment. The energy, the content and the people in the room all point to one choice: join the program now. Asking an attendee to “think about it and call us” undoes that work. Without a way to pay over time, the sales team was asking attendees to make a large financial decision on the spot, with only one option: pay in full.
Financing changes the decision from “Can I pay for this today?” to “Can I manage this monthly payment?” For an attendee who is convinced the program will help them build an investing business, the second question is much easier to answer yes to.
Our solution
Our team worked with the coaching company to build a financing program around how it actually sells.
- Financial assessment. We started by understanding the company’s audience: their demographics, needs and preferences, and what payment amounts would feel manageable to them. That shaped which lenders and programs belonged in the program.
- Program design. We designed a financing program that let attendees join with manageable monthly payments. One application runs each attendee through multiple lenders across credit tiers, so the program serves attendees with strong credit and attendees who would be declined by a single lender.
- Marketing strategy. We worked together on how to present financing at the seminar: when to introduce it, how to show the monthly payment next to the program price, and how to make it feel like a normal way to join, not a fallback.
Implementation
Once the program was designed, we helped the company roll it out at its events:
- Staff training. We trained the sales team on presenting financing during the event and in one-on-one conversations, including answering common questions about rates, terms and the application.
- Promotional materials. We created materials that showed attendees how financing worked and what a monthly payment could look like.
- Sales process integration. The application link became part of the enrollment process itself, so attendees could apply on their phones in the room and see their options in minutes.
- Follow-up. Approved attendees who didn’t sign at the event could be followed up quickly, while the seminar was still fresh.
Results
The results were outstanding:
- More than $500,000 in financed program sales. Attendees who chose financing generated over $500,000 in coaching program sales at the company’s seminars.
- Market expansion. Attendees who would have walked away because of the upfront cost were able to join the program. The company reached people it had been losing at every event.
- Customer satisfaction. Attendees appreciated having a manageable way to invest in their education, which contributed to satisfaction and loyalty.
What other coaching companies can learn
- Have financing ready before the event, not after. The decision moment is in the room. A financing option set up afterward rarely recovers those sales.
- Cover every credit tier. Seminar audiences include people with excellent credit and people rebuilding it. A single lender leaves part of the room without an option. A waterfall of lenders, plus Everyone Is Approved programs, means far more attendees leave with one.
- Present the payment, not just the price. Showing the monthly payment alongside the program price changes how attendees evaluate the decision.
- Train the whole team. Everyone who talks to attendees should be comfortable explaining financing in a sentence or two.
- Consider owning some of the plans. With LMPP, coaching companies can run their own payment plans in the waterfall, set their own rates and keep 90% of what’s collected, with no merchant fee, while Client Financing handles agreements, billing and collections.
Who this applies to
The same approach works for any business that sells a high-ticket program at a decision moment: real estate and investing education, business and sales coaching, masterminds, trade and certification courses, and online programs sold through webinars or live launches. If your buyers are convinced but can’t pay in full on the spot, financing is usually the missing piece.
How Client Financing works for coaching and education businesses
One application moves each prospect through 10+ BNPL and consumer lenders, from prime to sub-prime, then to Everyone Is Approved programs and, if you choose, your own LMPP payment plans. Lender-funded sales are paid to you upfront, minus that lender’s merchant fee. Interest rates range from 0% to 29.99% depending on the lender, program and credit profile. There’s no long-term contract and no minimum volume, and a real person on our team sets up your program.
For teams that sell by phone with setters and closers, our Financing as a Service (FAAS) program lets your closer live-transfer financing to our team, which takes the prospect from application to funded.
Ready to offer financing? Client Financing provides customer financing solutions through one application that reaches 10+ lenders. See how it works for your business: coaching program financing.
FAQ
Can coaching programs be financed?
Yes. High-ticket coaching programs, masterminds and courses can be financed with monthly payment plans through lenders and programs in a financing waterfall.
Can attendees with bad credit finance a coaching program?
Yes. Applications move from prime lenders to near-prime and sub-prime lenders, then to Everyone Is Approved programs, so attendees with limited or challenged credit can still get an option.
Does the coaching company take on any risk?
Not on lender-funded sales: the lender pays the company upfront and collects from the customer. On LMPP plans, the company owns the plans and Client Financing handles servicing and collections.
How fast can financing be set up before an event?
A real person on our team calls within one business day to start setting up your program. Tell us your event date so we can plan around it.
See coaching program financing, or get started to build a financing program for your next event.