A case study in customized finance solutions.
Background
Pet Door Products, a provider of innovative pet doors based in Salt Lake City, Utah, wanted to elevate its sales strategy by adding financing options for its customers. Before working with Client Financing, the company did not have a structured financing program.
Challenge
Without a financing solution, Pet Door Products couldn’t reach a broader customer base. Potential buyers interested in its high-quality pet doors hesitated to purchase without flexible payment options. That gap in the sales process kept the company from reaching its full revenue potential.
Solution
Pet Door Products partnered with Client Financing to build a financing program that fit both the company’s and its customers’ needs. The result was a custom lending product designed for the pet door industry. The financing solution included:
- 0% financing offers: Client Financing introduced 0% financing options for 6 and 12 months, giving customers the flexibility to spread their payments without added cost.
- Flexible terms: Financing terms ranged from 24 to 36 months, giving customers a range of choices to fit their budget.
- Customized lending product: Client Financing worked closely with Pet Door Products to understand its needs and built a financing solution that fit into its sales process.
Implementation
Client Financing’s team worked closely with Pet Door Products to integrate the financing solution into its sales operations. Implementation was smooth and efficient, with minimal disruption to the company’s existing processes.
Results
The impact of adding financing to Pet Door Products’ sales strategy was immediate and substantial:
- Sales surged: With financing available, Pet Door Products saw an immediate increase in sales. Flexible payment plans attracted customers who had previously hesitated because of budget.
- Customer satisfaction: The financing program met customers’ diverse financial needs, increasing satisfaction and loyalty. Customers appreciated the transparency and flexibility.
- Revenue growth: Client Financing’s solution helped Pet Door Products reach previously untapped customers, leading to significant revenue growth. The company stopped missing sales because it lacked a financing program.
Conclusion
Working with Client Financing transformed Pet Door Products’ sales process and unlocked new revenue. This partnership shows the value of a tailored financing solution, especially for companies selling high-quality products. By meeting the financial needs of both the business and its customers, Client Financing helped drive Pet Door Products’ success.
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